CHANGE THROUGH NARRATIVE
How Stories Shape Organizational Change
People don't resist change. They resist the story told about it.
What the research shows
Our approach is grounded in applied research on organizational change. Key findings include:
Ambiguous Narratives
Ambiguous stories blending continuity and change lead people to resist, champion, or tolerate the change.
Soneshein, 2010
Competing Narratives
Change is a political process made of multiple ongoing narratives competing to become "the" official account.
Dawson, 2003
Story-Making vs Storytelling
Employees who craft their own version of the change story engaged more than those who were only told one.
Trabucchi, et al, 2010
The Storytelling Organization
Organizations are collective storytelling systems — stories are how institutional memory gets made and revised.
Boje, 1991
FOUR PROGRAMS, ONE FRAMEWORK
Find the story your change initiative needs to succeed
From a free 45-minute introduction to a full day with your team — every program builds toward the same goal: a change story people actually believe. Choose the program that best fits your organization’s needs.
THE INTRODUCTION
A free live session on why people resist the story of change more than the change itself.
FREE - LIVE
45 min - English & Spanish
THE VIDEO SERIES
Four videos on the stories your organization is already telling — and their impact on you.
SELF - PACED
4 short videos - On demand
THE APPLIED SESSION
This session gives you the tool — live, applied, built for people leading change right now.
LIVE - APPLIED
60 min - Live Online
THE WORKSHOP
Your team maps its own narrative gaps and leaves with drafted change stories.
FOR ORGANIZATIONS
Half/Full Day - On site
Most storytelling-for-change programs teach technique. Our approach focuses on what’s missing, overlooked or unanswered, as in this example: